9.09.2007

M-velope Video - Final Cut

Remembered the clever marketing campaign that Google asked Gmail uses to submit the video of them passing the M-velope?



See below for all the featured videos that people at Google has edit into a single.



Once again, Google rocks. Not that they just asked their customers to create a video that is, in my opinion, good and fun to watch enough as a TV commercial for free, they have with a nominal efforts identified the Gmail die-hard fans around the world. These people can potentially in the future spread out the words about new marketing campaign or product features to their network, helping to boost feature adoption. Lastly, they promoted the submissions of homemade, creative, copyright-free, video, in YouTube. Of course you know, YouTube is also owned by Google and dies to build strong community that regularly posts fun videos.

10 points to Gmail marketing team, or probably it's an engineer who has this great idea and makes this happen during his/her 20-percent time.

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